With experience economy era, experience-based tourism has become a goal pursued by tourists. Tourists as the main body involved in activities.

伴随体验经济时代的到来，体验式旅游已经成为旅游者追求的目标和形式，旅游者作为活动的主体参与到活动中。

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Based on it, with experience economic relevant theories as guidance, it has probed into the experiencing marketing tactics of the sports tourism products further.

在此基础上，以体验经济的相关理论为指导，进一步探讨了体育旅游产品的体验式营销策略。

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